More often than not, restaurants and venues will hold back from branding their packaging, believing that a generic wholesalers 'house-design' to be the cheaper option.

Not only does it regularly work out to be no more expensive to apply your own design, but those that don't are missing a trick or two, as well as potentially weakening their brand presence with cheap-looking standard designs.

Brand-enhancement aside, bespoke packaging also provides a blank canvas that presents a number of opportunities.

This example reveals a subtle cross-promotion informing customers of both Big Chill House & Big Chill Bar of their respective venue whereabouts, without ever appearing like an overt piece of advertising.

The inclusion of both full postal addresses

is backed up with a clear and visible web address.