We were recently asked to update the identity of highly influential and seminal East London music venue, Cargo.

The industrial railway-ephemera-influenced external signage, all internal signage, bar backs, menus, stationary, promotional material and website were all overhauled successfully as part of the project. The image to the right shows a loyalty and member's card in keeping with the tone and spirit of the venue.

The left hand picture here shows a number of designs for a monthly A4 listings flyer that folds down to give maximum exposure to both the new brand and the venue's web address when seen in-situ in flyer racks. All Cargo's ongoing print requirements are maintained via TLC's Print Support system.

The Cargo website is very much a work-in-progress. Budgetary rectrictions coupled with a desire to create a vehicle for all upcoming online innovations led to a 4 phase concept to be established.

Considering the current version is just Phase 1, by the time Phase 4 is in place this should be something pretty special. That said, the traffic this site is now enjoying is also something to behold in itself, to read more on this click here...

Simply click on the web-page to the right to visit the site itself...